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a baby lying beside a packet of WaterWipes which contains only two ingredients

WaterWipes: ingredients and process explained

2 minutes


WaterWipes clean even the most delicate babies’ skin safely and effectively. Here’s how we do it.

Only two ingredients

Whereas other baby wipes contain up to 16 ingredients, WaterWipes have just two:

  • Water (99.9%) – specially purified to clean babies’ skin.

  • A drop of fruit extract (0.1%) – to condition the skin and protect its integrity.

This is a chart showing the average number of ingredients that different baby wipes have. WaterWipes only has two ingredients.

Our special formula lets us clean effectively without the need for additional ingredients found in other baby wipes, like surfactants, emollients, emulsifiers and PH buffers - which are explained in the table below.

A diagram outlining the ingredients found in other wipe products and the function of these ingredients.

Unique water technology for effective cleaning

We achieve this through our unique water purification technology. This 7-step process removes impurities, while softening and purifying the water. As well as being extremely gentle on babies’ skin, the result is a deeper and more effective clean*, as our water is able to reach pores and crevices that cooled boiled water can’t – without leaving a residue on the skin.

This is what makes WaterWipes unique, even when compared with other “99% water” baby wipes.

So gentle, they can even be used on premature babies’ skin.

You may have seen on our packaging that WaterWipes contain trace amounts of Benzalkonium Chloride (BAK). This is nothing to worry about. It’s found in lots of baby products, and they’re still totally safe for your little one.

But don’t just take our word for it. WaterWipes have been dermatologically accredited by the Skin Health Alliance as suitable for premature, newborn and sensitive skin and are proven to be purer than cotton wool and water.
We also have numerous global accreditations, sponsorships, endorsements and registrations including:

  • Allergy UK

  • National Eczema Association of America (NEA)

  • The French Association for the Prevention of Allergies (Association Française pour la Prévention des Allergies – AFPRAL)

  • Eczema Association of Australasia (EAA) sponsorship

  • The Vegan Society

WaterWipes are so gentle, in fact, they’re even suitable for premature babies’ skin. WaterWipes are recommended by midwives and other healthcare professionals globally, and have become the preferred wipe for many Neonatal Intensive Care Units throughout Ireland, UK, Portugal, Italy, Germany, USA, Australia and New Zealand.

Visit our parenting hub for more information and advice on baby skin care – from bathing a newborn to nappy changing tips. We’re here to help.

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*versus cotton wool and water

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