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About WaterWipes

5 minutes


WaterWipes: Developed specifically for newborn skin

WaterWipes have been specifically developed to be as mild and pure as cotton wool and water, to help maintain the important skin barrier function of the stratum corneum, while offering the convenience of a wipe. They provide safe cleansing for the most delicate newborn skin and are so gentle they can also be used on premature babies.

WaterWipes are a non-medicated wipe option and contain minimal ingredients.

Made from 99.9% high purity water and a drop of Fruit Extract, WaterWipes are soap and fragrance free to help reduce the risk of drying out the skin and the potential development of contact dermatitis.

Wipe ingredient comparison

What makes WaterWipes different to other baby wipes?

WaterWipes are manufactured using a unique technology within cleanroom conditions, an environment comparable to that used in the pharmaceutical industry, allowing us to produce a safe and effective baby wipe without the addition of unnecessary ingredients.

WaterWipes water undergoes a 7 stage water purification process and together with a unique technology, results in an ultra-pure wipe. The ultra-pure water delivers a soft feel on the skin and with a drop of fruit extract, a gentle skin conditioner, make WaterWipes a suitable alternative to cotton cloth and regular water.

The Fruit Extract acts a gentle skin cleanser and conditioner.

WaterWipes has global accreditation from healthcare providers worldwide.

WaterWipes are recommended by midwives and other healthcare professionals worldwide and have become the preferred wipe for many Neonatal Intensive Care Units throughout the US, Ireland, Australia, and New Zealand.

  • 95% of healthcare professionals in the US said they recommend WaterWipes1

  • 97% of midwives and health visitors in the UK, aware of the ‘purity’ credentials of WaterWipes would recommend it2

  • 91% of German midwives surveyed recommend WaterWipes3

  • 97% of midwives surveyed in Ireland recommend the use of WaterWipes4

WaterWipes are the only baby wipe to have secured numerous global accreditations, sponsorships, endorsements and registrations, including:

The WaterWipes story

WaterWipes, the world’s purest baby wipes, were developed by Edward McCloskey.

As a new father, Edward was searching for a safer, and purer alternative to standard baby wipes full of chemicals for his baby daughter, who suffered from sensitive skin and diaper rash. He wanted to create a product that was as mild and pure as using cotton wool and water, but as convenient as a wipe and safe for the most delicate skin.

Following many years of extensive scientific research and testing, WaterWipes were launched in Europe in 2010 by Edward’s company, Irish Breeze. WaterWipes are now available in 60 countries worldwide.

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  1. A survey of 403 healthcare professionals at AWHONN USA, 2019

  2. Respondents who were aware of “WaterWipes is the purest baby wipe product in the world because it contains 99.9% water and a drop of grapefruit extract and no unnecessary ingredients”. Research commissioned by WaterWipes among 250 midwives and 250 health visitors. January 2019

  3. WaterWipes product testing with 100 midwives executed by November 2018

  4. Spark research study, 102 Midwives, October. November 2014

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