WaterWipes were created by our founder Edward McCloskey after his newborn daughter suffered with bad nappy rash.
After an extensive search he couldn’t find a baby wipe that didn’t contain chemicals or other ingredients that would’ve been too harsh for her sensitive skin, so he decided to make his own.
Many years later and after a lot of hard work, testing, and scientific research, WaterWipes were born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes are the next best thing to cotton wool and water.
Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes for their baby’s skin, we hope you like them too.
We've come along way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices around the world, we are now a global business, selling the World's Purest Baby Wipes in over 50 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe.
Our business is built on innovation and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible.
Purer than cotton wool and water but as convenient as a baby wipe
To make the world’s purest baby wipes, we use as few ingredients as possible and a unique 7 stage water purification process that offers a deeper and more effective clean compared to standard tap water or boiled, cooled tap water. All WaterWipes contain is 99.9% water and a drop of fruit extract to act as a natural skin conditioner.