WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too.
We’ve come a long way since 2008, but we still act with the same entrepreneurial spirit and determination to find a better way. Please use the slider to move along the timeline.
First prototypes of WaterWipes® are made.
First WaterWipes® TVC aired.
Entry into US market.
Entry into French market.
Entry into Canadian market.
Entry into UAE & KSA markets.
Launch of Textured Clean WaterWipes®.
Launch of XL Bathing WaterWipes®.
No. 1 wipes brand in Ireland since 2020. *Based on WaterWipes’ value market share in Ireland (Source: NIQ Scantrack, 2020 - 2023)
Launch of plastic free* WaterWipes®. * The claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only.
Launch of Adult Care WaterWipes®.
Awarded the seal “Microbiome-Friendly”.
The World’ Purest Baby Wipes. *The claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only.
Made from 100% viscose, a natural wood pulp fibre. *Wipe made from regenerated cellulose (viscose) utilising wood pulp as a precursor.
Made using 99.9% purified water and fruit extract.
Dermatologically approved by Skin Health Alliance.
We choose suppliers who’s cardboard packaging is FSC certified.
Today, tomorrow and beyond, the world in which we live matters to us all. And at WaterWipes® we want to play our part for generations to come.
Water is one of the world’s most precious natural resources. At WaterWipes® we’re careful how we use it, conserving and protecting it any way we can.
Our business keeps growing and growing and our aspirations reach far higher. You can share in something special and join us on an ambitious journey.
We pride ourselves on an inclusive, welcoming culture at WaterWipes®; a culture that offers opportunity for everyone.
With our headquarters in Drogheda, Ireland (WaterWipes® UC) we are now a global business, selling WaterWipes® in over 50 countries. At the heart of our success is a team of over 300 talented people who work together to bring our products to more and more parents in every corner of the globe.
Babies don’t come with instruction manuals, so we’ve been asking real parents about their experiences to help you when you need it most.
We talk honestly about the highs and lows of parenthood
Real stories, questions and advice from healthcare professionals.
From soothing their sensitive skin to soothing your nerves, get honest advice for the first few months and hear other parents’ experiences.
As your little ones grows, tap into insights on baby skin care shared by parents and professionals.
Essential insights into your baby's developing skin as they grow and explore the world.