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About us

About us

WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too.

Edward and his daughter, Grainne

WaterWipes® History

We’ve come a long way since 2008, but we still act with the same entrepreneurial spirit and determination to find a better way. Please use the slider to move along the timeline.

2008

First prototypes of WaterWipes® are made.

2012

First WaterWipes® TVC aired.

2013

Entry into US market.

2016

Entry into French market.

2017

Entry into Canadian market.

2018

Entry into UAE & KSA markets.

2018

Launch of Textured Clean WaterWipes®.

2019

Launch of XL Bathing WaterWipes®.

2020

No. 1 wipes brand in Ireland since 2020. *Based on WaterWipes’ value market share in Ireland (Source: NIQ Scantrack, 2020 - 2023)

2021

Launch of plastic free* WaterWipes®. * The claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only.

2021

Launch of Adult Care WaterWipes®.

2022

Awarded the seal “Microbiome-Friendly”.

Where we are on our journey

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Plastic Free*

The World’ Purest Baby Wipes. *The claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only.

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Plant Based*

Made from 100% viscose, a natural wood pulp fibre. *Wipe made from regenerated cellulose (viscose) utilising wood pulp as a precursor.

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Minimal Ingredients

Made using 99.9% purified water and fruit extract.

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Accredited Brand Globally

Dermatologically approved by Skin Health Alliance.

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100% FSC-Cetified

We choose suppliers who’s cardboard packaging is FSC certified.

We are passionate about creating and sustaining a positive and inclusive environment.

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Environment

Today, tomorrow and beyond, the world in which we live matters to us all. And at WaterWipes® we want to play our part for generations to come.

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Water

Water is one of the world’s most precious natural resources. At WaterWipes® we’re careful how we use it, conserving and protecting it any way we can.

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People

Our business keeps growing and growing and our aspirations reach far higher. You can share in something special and join us on an ambitious journey.

Our strength lies in our diversity and opportunity.

We pride ourselves on an inclusive, welcoming culture at WaterWipes®; a culture that offers opportunity for everyone.

With our headquarters in Drogheda, Ireland (WaterWipes® UC) we are now a global business, selling WaterWipes® in over 50 countries. At the heart of our success is a team of over 300 talented people who work together to bring our products to more and more parents in every corner of the globe.

Established since
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2008
based in Drogheda, Ireland
Sold in
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50+
countries
Employees
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300+
around the world

Things we are proud of

Skin Health Alliance Logo
Allergy UK logo
Microbiome Friendly logo
Vegan friendly approval logo
Loved By parents 2024 award logo
Baby Skincare Product Gold 2024 award
Baby Wipe Gold award 2024
Irish Baby brand silver award 2024
Best Sustainable Product Silver Award 2023
Best Sensitive Baby Wipes Platinum Award 2023
National Parenting Product Awards Gold 2023
Absolutely Mama Awards 2023

Real parents' experiences and expert advice to help you when you need it most.

Babies don’t come with instruction manuals, so we’ve been asking real parents about their experiences to help you when you need it most.

Dad and mum looking after their baby

Dad and Mums

We talk honestly about the highs and lows of parenthood

A pregnant woman standing and checking WaterWipes

Pregnancy

Real stories, questions and advice from healthcare professionals.

Dad holding his newborn baby in his hands

Newborns

From soothing their sensitive skin to soothing your nerves, get honest advice for the first few months and hear other parents’ experiences.

A toddler eating food with its hands

Weaning

As your little ones grows, tap into insights on baby skin care shared by parents and professionals.

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Toddlers

Essential insights into your baby's developing skin as they grow and explore the world.