We're proud to say that a skin integrity observational study (read BaSICS study) put WaterWipes™ to the test. We came out as an effective baby wipe for cleansing skin and helping against the causes of diaper rash2*†. By effective cleansing of delicate skin and removal of urine and faeces, not only did the babies taking part have less diaper rash when their skin was cleaned with WaterWipes™ but if they did get it, their diaper rash didn’t last as long. Good news for babies and parents everywhere – especially when as many as 88% of parents say their little ones have experienced diaper rash.1
So, what makes WaterWipes™ suitable when it comes to helping against the causes of diaper rash2*? We believe it might be down to how we make them. Our formulation uses two ingredients - 99.9% water and a drop of fruit extract. Our purified water technologies, unique formulation and cloth material combine to give your baby’s bum a deeper yet gentle clean (vs cotton wool and water). That means every time you pick up one of our wipes, you are not only cleaning but caring for your baby’s skin. What better reason to choose WaterWipes? If you’re struggling with diaper rash and want to know what more you can do, see our diaper rash tips.
*WaterWipes™ are a cosmetic product and are not intended to treat, cure or prevent diaper rash.
† No.1 in a clinical test of three brands. Price AD et al. (2020), The BaSICS (Baby Skin Integrity Comparison Survey) study. https://doi.org/10.1016/j.pedneo.2020.10.003 (UK)
With every wipe of WaterWipes
you’re caring for your baby’s skin.
As a product that was born out of a father’s desire to gently care for his daughter’s sensitive skin, we know diaper rash can be as tough on you as it is for your baby. And now, thanks to an independent study, you can relax knowing WaterWipes clean and care for your baby’s skin – and by choosing them you’re doing the very best for your baby’s bottom.
Click here to read the full BaSICS (Baby Skin Integrity Comparison Survey) results. Please note: WaterWipes are a cosmetic product and do not treat, cure or prevent diaper rash.
*WaterWipes are a cosmetic product and do not treat, cure or prevent nappy rash.
No.1 in a clinical test of three brands. Price AD et al., The BaSICS (Baby Skin Integrity Comparison Survey) study. 2020 https://doi.org/10.1016/j.pedneo.2020.10.003
The survey was conducted by OnePoll research amongst 1,000 respondents from the UK. All respondents were parents of at least one child aged 0-2 years old. The research fieldwork took place between 14th – 26th April 2021.
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