We believe it’s time to be honest about parenthood. Because an honest conversation about the realities, is the first step towards self-belief. And with more than half of parents feeling like failures in the first year, something needs to change.
As the world’s purest baby wipes, we want to play our part in changing the conversation about parenthood to be a lot more honest. Afterall, as a company created by a father for parents everywhere, we understand the negative impact the dishonest representation of parenthood in culture and social media can have.
The #thisisparenthood project is our way of celebrating the realities of parenthood. The ups, the downs, the laughs and everything in between.
At the heart, there’s brave parents from around the world who are sharing their journey with us, totally unfiltered, so that together we can tackle taboos, expose truths and remove unrealistic parenting ideals that set us up for failure.
We’d love for you to join us by sharing your own parenting experiences. Afterall, the more open we all are about the realities, the more self-belief we can give others.
I’ve never changed a nappy and now I think it would have been good if I had at least done it once.#thisisnappychanging
the first few weeks we were definitely in survival mode.#thisisearlydays