The Science of WaterWipes - Feminine Range

Clinical and Scientific Summary

Skin Care

Introduction 


WaterWipes™ are committed to helping women choose sensible wipes to clean the vulva region with products containing minimal ingredients.
From the makers of the World’s Purest Baby Wipes for Sensitive Skin, our skin expertsrecommend following the Mayo Clinic Feminine hygiene advice* :
 

  • Avoid perfumes, deodorants and powder in the vagina.
  • Use only a mild, unscented products and water to clean the vulva
  • Avoid synthetic and tight underwear, use 100% breathable cotton underwear 
  • Wash panties with mild detergent.
  • Consider switching to a menstrual cup or tampons during your period.
  • Avoid harsh products: Do not use douches, sprays, scented pads, bubble bath or harsh soap

Importance of daily Intimate Hygiene

Good daily cleansing of the vulva region is essential for the following reasons;

  • Prevention of Infections - Good hygiene practices help reduce the risk of bacterial and yeast infections
  • Odor Control - Regular cleaning helps remove sweat, bacteria and impurities that can cause odors
  • Comfort - Keeping the vulvar area clean helps reduce irritation and chafing, especially during physical activities
  • pH Balance Maintenance - Good hygiene helps maintain the natural acidic pH of the vulva, which is essential for a healthy environment
  • Microbiome Health - Good hygiene supports the natural balance of the vulvar microbiome, which plays a crucial role in protecting against infections
  • Gynecological Health - Maintaining hygiene can help prevent conditions such as vulvar dermatitis and other skin issues that can affect gynecological health

*https://www.mayoclinichealthsystem.org/hometown-health/speaking-of-health/you-dont-need-fancy-products-for-good-feminine-hygiene

Typical Skin

Vulvar Skin

Sensitive. Easily Irritated. Prone to Dryness.

Science

WaterWipes™ Science of Feminine Range

  • Gynecologist Approved & Dermatologist Approved
  • pH friendly for sensitive skin 
  • Gentle for daily cleansing
  • Soothing / Hydration
  • Kind to Biome® certification (Vulva protocol)
  • No suds or residue

Clear & no suds formulation is ideal for sensitive skin and minimalistic routines

Clinical Study*

  • 30 women (10 per WaterWipes™ Feminine formulation)
  • 4 weeks of daily use
  • Overseen by a dermatologist and supervised by a gynecologist
  • Instrumentally tested pH in the intimate area, before and after use
  • Results confirm the products help maintain the appropriate pH 
    of the intimate area

Similar to showering with plain water, WaterWipes™does not disturb the all-important before and after use vulva microbiome

*In use study with instrumental pH measurements, 4 weeks, 30 volunteers, 2025

Evidence

Ingredients

Many feminine products used for feminine hygiene contain numerous ingredients.

A 2022 study quantified the allergens present in feminine wipes available at the time.

Fragrance allergens are recognized as common triggers of allergic contact dermatitis in sensitive individuals, which may lead to symptoms such as skin irritation, redness, or itching.

Extracted from Digi_WW_FemmeCare_SOW_Booklet_19832 (1).pdf - 1

Ingredients List

Take time to read the ingredients and learn to understand what ingredients are beneficial to skin.

Developed to be Kind to Vulva Skin
 

  • Maintains natural pH balance: Similar to showering with plain water, WaterWipes™ helps maintain the natural pH balance of the intimate area, which is slightly acidic*. pH balance is crucial for preventing infections and irritation by reducing the risk of bacterial vaginosis and other infections.
  • Avoids discomfort: Many personal care products contain fragrances, soaps, foaming agents that may irritate the sensitive skin of the vulva. WaterWipes™ is gentle and contains minimal ingredients which is ideal for vulva skin.
  • Does not disturb the all-important vulva microbiome: The vulva and vagina contain beneficial bacteria that help keep it healthy. Using minimal ingredient formulations may help avoid disrupting this natural flora, which may happen with soaps and other products. WaterWipes™ Feminine range have been certified as Kind to Biome® (Vulva protocol).
  • Minimal ingredients: Frequent use of fragrances and numerous ingredients may strip the intimate area of its natural protective bacteria, potentially increasing the risk of infections such as bacterial vaginosis and yeast infections. Simpler formulations with minimal ingredients are ideal for the vulva region

*In use study with instrumental pH measurements, 4 weeks, 30 volunteers, 2025

Ingredients

Purposeful Ingredients

WaterWipes™ Feminine range has been designed to contain as few 
ingredients as possible and to ensure their suitability for vulva skin

Extracted from Digi_WW_FemmeCare_SOW_Booklet_19832 (1) (1).pdf - 1

Safety

Safety in Use Study
 

  • Women 18-65 with sensitive skin 
  • 30 volunteers for each of 3 products
  • Overseen and approved by a Dermatologist & Gynecologist

Three Critical Factors for Women


A survey of 604 women identified that the following 3 things are the most 
important to them when choosing a product to cleanse the intimate region.

*Survey 604 women, 18-55yrs, April 2025, US

FUTURE IS
PROACTIVE CARE

Extracted from Digi_WW_FemmeCare_SOW_Booklet_19832 (1) (3).pdf - 1

Available 2026 in major retailers and online

External Affairs: January 2026 

www.waterwipes.com