Clinically Informed Microbiome-Conscious Cleansing for Developing Infant Skin

WaterWipes® Baby Wipes

Designed for Infant Skin Development
 

At birth, the skin barrier and microbiome are still developing and 
continue to mature through early childhood. 
This stage benefits from a simple, carefully considered cleansing 
approach.

Supporting Daily Care 
 

Formulation choice plays an important role in sensitive 
infant skin care. Best practice guidance supports: 

  • Simple cleansing routines
  • Avoidance of unnecessary ingredients
  • Products suitable for developing skin

Microbiome Compatibility — Rigorous, Independent Assessment

 
WaterWipes® Baby Wipes are evaluated using complementary, independent methods: 

  • MyMicrobiome® Infant Skin Protocol 
  • Kind to Biome® Baby Protocol 
  • LabSkin® 3D skin model 

These approaches assess microbiome-related markers 
under controlled conditions using infant-relevant models. 

Minimal Formulation 

  • 99.9% water-based
  • Minimal ingredients, fragrance-free 
  • Designed for sensitive infant skin
  • Paediatrician and dermatologist approved