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Parents & babies encouraged to food play at home

Parents & babies encouraged to food play at home 40% of parents have never engaged their baby with food play … More >

One Born Every Minute sponsored by WaterWipes

WaterWipes announced as sponsor for new series of channel 4’s One Born Every Minute     The partnership, conceived by Manning … More >

Pack more into your trip with WaterWipes this winter

City break or ski adventure: winter skincare holiday essentials.   Whether you are indulging in a ski adventure or enjoying … More >

All your baby needs is you

    The first few weeks of a baby’s life can be daunting for new parents. New research* shows that … More >

Take 2 for Mums

We’ve enlisted the help of leading parenting experts to create a series of help videos for first time parents. While … More >

Allergic Contact Dermatitis and Babies Skin

The skin of infants and young babies is physiologically different when compared to that of older children and adults in … More >

One in four Irish Mum’s and Dad’s feel under pressure to “outdo” other parents

Ireland’s first in-depth parenting survey reveals new mums and dads feel more fulfilled – but also overwhelmed and guilty   … More >

Bringing up an Irish baby

Are conflicting parenting styles causing friction between Irish parents? Landmark study into bringing up baby in 21st century Ireland Are … More >