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Pack more into your trip with WaterWipes this winter

City break or ski adventure: winter skincare holiday essentials.   Whether you are indulging in a ski adventure or enjoying … More >

All your baby needs is you

    The first few weeks of a baby’s life can be daunting for new parents. New research* shows that … More >

Take 2 for Mums

We’ve enlisted the help of leading parenting experts to create a series of help videos for first time parents. While … More >

Allergic Contact Dermatitis and Babies Skin

The skin of infants and young babies is physiologically different when compared to that of older children and adults in … More >

One in four Irish Mum’s and Dad’s feel under pressure to “outdo” other parents

Ireland’s first in-depth parenting survey reveals new mums and dads feel more fulfilled – but also overwhelmed and guilty   … More >

Bringing up an Irish baby

Are conflicting parenting styles causing friction between Irish parents? Landmark study into bringing up baby in 21st century Ireland Are … More >

Check out our new TV ad!

We’ve just launch our first ever tv ad! Check it out below. Our ad is currently airing in tv so … More >

WaterWipes Wins Gold Gentle Parenting Awards

We’re delighted to announce that we’ve won Gold in both the ‘Best wipes’ and ‘Best product for paediatric eczema’ categories … More >