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Your skin is a living ecosystem that evolves significantly from birth through older age. At every stage, skin barrier function is closely linked to the skin microbiome, the community of microorganisms living on the skin’s surface.1 Many cleansers have complex formulations that can interfere with the skin’s natural microflora. WaterWipes™ has a minimal formula to cleanse without disrupting the skin’s microbiome.
How do I safeguard developing infant skin?
At birth, the skin is still under development, continuing to mature through early childhood. Because infant skin is thinner and more porous than adult skin, this stage requires a simple, carefully considered cleansing routine.2 Clinical guidance highlights using products with minimal ingredients that are suitable for sensitive skin.3
WaterWipes™ Sensitive+ Newborn & Baby Wipes are made with 99.9% purified water and a drop of fruit extract. They have minimal ingredients, are fragrance-free and pH friendly, and are suitable for sensitive skin. WaterWipes™ is the only baby wipe certified microbiome-friendly by MyMicrobiome.4
How do I best care for vulvar skin?
Vulvar skin is sensitive and can be easily irritated, so less can be more. A simple, gentle cleansing routine can help keep the external intimate area clean without disturbing its natural balance.5
WaterWipes™ Feminine Wipes are tested for suitability on intimate skin. They help to protect the skin’s natural microbiome and are gynaecologist approved, suitable for everyday use and peace of mind.
WaterWipes™ Feminine Wipes are fragrance, sulphate and paraben-free, offering effective cleansing while supporting the comfort of sensitive intimate skin.
What are the best skincare approaches for older people?
As we age, structural changes cause our skin to become thinner, drier, and increasingly prone to irritation6. Age-related changes and increased moisture heighten sensitivity in many body areas; to protect delicate mature skin, stick to gentle, fragrance-free products and pat the skin lightly instead of rubbing7.
Unlike conventional adult body wipes, WaterWipes™ contain no added surfactants or emulsifiers. With such a simple formula, these wipes glide on smoothly without irritating your skin, making them gentle enough to use anywhere on your body.
Product attributes at a glance:
Developing Infant Skin
Core Formulation Attributes
- 99.9% water-based
- Fragrance-free
- Minimal ingredients
Relevance to Specific Skin Needs
Reduces exposure to unnecessary ingredients during barrier maturation.
Sensitive Vulvar Skin
Core Formulation Attributes
- 99%+ water-based
- Fragrance-free
- pH friendly
Relevance to Specific Skin Needs
Supports tolerance and respects delicate intimate skin.
Fragile / Ageing Adult Skin
Core Formulation Attributes
- 99%+ water-based
- No added surfactants/emulsifiers
- Low-friction application
Relevance to Specific Skin Needs
Provides a gentle cleansing option where skin may be thinner, drier or more sensitive to friction.
References
1. Grice EA, Segre JA. The skin microbiome. Nature Reviews Microbiology.
2. Royal Children’s Hospital Melbourne. Skincare for babies and young children.
3. NHS. Washing and bathing your baby.
4. WaterWipes. Microbiome-friendly accreditation.
5. Royal College of Obstetricians and Gynaecologists. Skin conditions of the vulva.
6. MedlinePlus. Aging changes in skin.
7. American Academy of Dermatology. Skin care in your 60s and 70s.
More on the Skincare Hub
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