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Category: News

One in four Irish Mum’s and Dad’s feel under pressure to “outdo” other parents

Ireland’s first in-depth parenting survey reveals new mums and dads feel more fulfilled – but also overwhelmed and guilty   … More >

One in three UK mums and dad feel under pressure to ‘outdo’ other parents

Uk’s first in-depth parenting survey reveals new mums and dads feel more fulfilled – but also overwhelmed and guilty   … More >

Bringing up a baby

Are conflicting parenting styles causing friction between UK parents? Landmark study into bringing up baby in the 21st century United … More >

Bringing up an Irish baby

Are conflicting parenting styles causing friction between Irish parents? Landmark study into bringing up baby in 21st century Ireland Are … More >

Check out our new TV ad!

We’ve just launch our first ever tv ad! Check it out below. Our ad is currently airing in tv so … More >

WaterWipes Wins Gold Gentle Parenting Awards

We’re delighted to announce that we’ve won Gold in both the ‘Best wipes’ and ‘Best product for paediatric eczema’ categories … More >

Fitness During Pregnancy – Swimming

Many mums-to-be are uncertain about fitness and exercise options during pregnancy. You should speak with your GP or midwife about … More >

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