Arrow to expande the menu options

the untold truth about the early days.

Is it normal to feel out of your depth or not knowing what to expect in the early days of parenthood?

the untold truth about the early days.

"you don’t know what you’re doing, you don’t know how to feed, you’ve never done it before"

Whether you're a first time parent or not, the first few weeks of a baby's life can be the toughest on parents. However, this isn't something that parents share openly.

Our research shows that more than half of parents worldwide feel like failures in their first year of parenthood, and the pressure to be perfect isn't helping. As a company started by a father for parents everywhere, we think it’s time that changed. This is early days captures the lows, highs and everything in between.

Our #ThisIsParenthood project is here to start a more honest conversation around parenthood. Challenging the idea of perfect parenting by celebrating the imperfectly perfect, tackling taboos and showing parents that, whatever happens, you're never alone.

Family at home
Mother and child

let's stay in touch.

,
bluetick
first name
,
bluetick
last name
Please enter a valid email address
bluetick
email

I confirm that I am over 16 years old and that I have reviewed and agree to the Terms and Conditions and have reviewed the Privacy Policy

Please tick here to confirm that you would like to receive e-mails from WaterWipes in relation to our products and any special offers or promotions which we may be running. You can withdraw your consent at any time by clicking the unsubscribe button in emails that you receive or contact us via [email protected].

Please fill in the Recaptcha