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Honest skin advice from the world’s purest baby wipes

abc of baby skin

Sometimes it’s hard finding information about unexpected rashes, bumps and irritations, so as a brand created to gently care for sensitive skin, we made the ABC of Baby Skin. Validated by consultant dermatologist Dr Alexis Granite, it’s full of expert advice on everything from newborn rashes to weaning milk spots.

Taking care of sensitive baby skin

Did you know...?

Don’t forget to get some wipes.

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* WaterWipes is a cosmetic product, not intended to diagnose, treat, cure or prevent any medical condition.

† No.1 in a clinical test of three brands. Price AD et al., The BaSICS (Baby Skin Integrity Comparison Survey) study. https://doi.org/10.1016/j.pedneo.2020.10.003

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5. NHS: Contact dermatitis, Last accessed (July 2021) https://www.nhs.uk/conditions/contact-dermatitis/

6. An Essential Guide to Baby Eczema: Causes, Symptoms, Treatment, and More, Last accessed (July 2021)

https://www.everydayhealth.com/eczema/guide/baby-eczema/

7. https://www.healthline.com/health/baby/hives-on-baby#causes
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14. The survey was conducted by OnePoll research amongst 1,000 respondents from the UK. All respondents were parents of at least one child aged 0-2 years old. The research fieldwork took place between 14th – 26th April 2021.

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18. Baby teething symptoms, Last accessed (July 2021) https://www.nhs.uk/conditions/baby/babys-development/teething/baby-teething-symptoms/

19. NHS: Getting to know your newborn, Last accessed (July 2021https://www.nhs.uk/pregnancy/labour-and-birth/after-the-birth/getting-to-know-your-newborn/

20. NHS: Vitiligo, Last accessed (July 2021https://www.nhs.uk/conditions/vitiligo/